1. [单选题]Passage OneQuestions 21 to 25 are based on the following passage.
A. The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisement have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money.
B. Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters(节食者)with the message that there were fewer calories(热量单位, 卡)in every slice. It turned out that the bread was not dietetic(适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin. but there were the same number of calories in every loaf.
C. On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
D. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumer still controls the final buying decision.
E. Advertising can persuade the consumer to buy worthless product by______.
F. stressing their high quality
G. convincing him of their low price
H. maintaining a balance between quality and price
I. appealing to his buying motives
2. [多选题]下列成语，见于《前赤壁赋》的有
A. 冯虚御风
B. 正襟危坐
C. 望洋兴叹
D. 分崩离析
E. 杯盘狼藉
3. [单选题]借贷资本(loan capital)是为了取得利息而暂时贷给职能资本家(functional capitalist)使用的（ ）
A. 生产资本
B. 商品资本
C. 流动资本
D. 货币资本
4. [单选题]The passage mainly involves______.
A. effects of boredom on people's life and work
B. various ways to conquer the feeling of boredom
C. studies of possible reasons why people get bored
D. the importance of scientific research into boredom
5. [单选题]Word菜单命令常带有“…”，表示
A. 执行此命令后还会打开一对话框
B. 执行此命令会弹出一子菜单
C. 此命令被选
D. 此命令在当前状态下无效
6. [单选题]His dog is chained in the day time，but is ______at night.
A. at large
B. so large
C. very large
D. in large
7. [单选题]各国最大的垄断组织(monopoly group)从经济上瓜分世界表明，产生了( )
A. 国家垄断资本主义
B. 国际垄断同盟
C. 金融寡头(financial oligarch)
D. 资本输出
8. [单选题]当事人在支付价款或报酬时通常( )
A. 按照合同约定的标准和计算方法确定的价款来履行
B. 按照订立合同时履行地的市场价格履行
C. 执行政府定价或政府指导价履行
D. 参照同类物品的价格或同类劳务的报酬标准履行
9. [单选题]关于字长说法正确的是
A. 对于指令，字长愈长，则可寻址的存储空间愈小；
B. 对于数据，字长愈短，则运算精度高；
C. 微型计算机的字长总是取8的整倍数；
D. 字长的长短与计算机的处理能力无关；
10. [多选题]《陌上桑》中用侧面描写手法烘托罗敷美貌的有
A. 鬃鬟颇有须
B. 下担捋髭须
C. 青丝为笼系
D. 青丝系马尾
E. 盈盈公府步
